Email Marketing Platforms.When it comes to email marketing platforms, there are a number of different options available to online marketers. While some email marketing solutions offer more features than others, a few stand out above the competition. These are GetResponse, ActiveCampaign, Mailchimp, ConvertKit, and more. Regardless of your needs, there's a platform that will fit your business needs. These solutions are easy to use, offer robust reporting and analytics, and are affordable.
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| Email Marketing Platforms |
GetResponse
If you're in the market for an email marketing platform, you'll want to check out GetResponse. It is a powerful, yet simple tool that allows you to manage all aspects of email marketing, from lead generation to lead nurturing. It offers over 120 email templates, drag and drop email editing, and full email automation.
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GetResponse has a free 30-day trial that gives you access to all paid features. While you can create an unlimited number of lists for free, you'll only be able to send out 500 emails per month. GetResponse also offers advanced customization options, including the ability to integrate with the major social networks. This integration makes it easy to drag and drop social sharing icons onto your emails, and it tracks how many people share your emails on those platforms.
Another advantage of GetResponse is its ability to customize templates. You can use drag and drop functionality to add pictures, videos, text, and buttons. Whether you're trying to sell a product or promote a service, there's a template that will fit your needs.
GetResponse also offers real email ROI metrics. It lets you track campaign conversions and send targeted content to subgroups of subscribers. It even allows you to compare different autoresponder messages. You can also change the subject line and delivery time to optimize your email campaigns.
Apart from getting a free trial, GetResponse also offers great support. Its support staff is available round the clock through live chat or email.
ActiveCampaign
If you want to increase the success of your email marketing campaign, ActiveCampaign is an excellent option. It combines traditional email marketing with CRM and marketing automation features. With ActiveCampaign, you can build highly targeted campaigns using data from your campaign, such as clickstreams and sequential behavioral patterns.
ActiveCampaign's email marketing platform is integrated with CRM, making it easy to transition from email marketing to sales campaigns. It also allows you to automate tasks according to your sales pipeline, which makes it easier to pinpoint your most engaged subscribers and send them more personalized follow-up emails. While ActiveCampaign has many useful features, the user interface is not particularly friendly.
ActiveCampaign's built-in segmentation and targeting tools enable you to target and segment your list based on customer information. You can even create campaigns based on previous purchases or known interests. You can also create automation campaigns based on triggered events. To start building automations, head to the 'Lists' tab and select the boxes beside your lists. Once you've selected your lists, you can name them and assign conditions to them.
ActiveCampaign's drag-and-drop email editor helps you quickly build email campaigns. You can insert images, videos, links, and more with just a few clicks. You can also customize the look and feel of your emails by choosing from a variety of templates. You can also create different versions of an email and test them to see which works best.
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ActiveCampaign's integration with Shopify is another highlight of this email marketing platform. With a Shopify integration, you can send promos, special offers, and more from your online store. ActiveCampaign's Shopify plugin provides additional functionality without any extra cost.
Mailchimp
Mailchimp is an email marketing platform that allows you to build, manage, and analyze your email list. The platform includes a drag-and-drop email editor, beautiful templates, and integrations for Shopify, Facebook ads, and landing pages. It also allows you to create and publish social media posts. Mailchimp also offers predictive insights into your contacts so you can tailor your emails to them and create personalized customer journeys. Mailchimp also offers excellent customer support.
Mailchimp's user-friendly email editor makes it easy to create and manage emails, and its advanced tools allow you to test your messages and optimize your campaigns. The company also offers A/B testing, multi-step journeys, and automation features. Mailchimp also has easy-to-understand reporting, including open and click-through rates.
Mailchimp offers a free plan for up to 2,000 contacts per month, and offers paid plans for businesses with more than 2,500 subscribers. The platform offers a variety of pricing plans, and you can use Mailchimp to create email marketing campaigns for any size business.
Mailchimp's drag-and-drop email builder makes it easy to create a professional-looking email. You can also customize the email and use advanced features like custom coding. You can even create segmented campaigns by purchasing history, website interactions, or lead magnet type. You can also create custom email signup forms and view your email sequence on a calendar. Lastly, Mailchimp's integrations with hundreds of apps are an added bonus.
ConvertKit
The ConvertKit email marketing platform is a flexible email marketing tool that provides various features to help your business reach its goals. The platform allows you to add, edit, and manage forms as well as segments. You can view your daily subscribers, purchase history, and deliverability rates. This platform also allows you to set up different levels of account access, including for certain types of email campaigns.
ConvertKit has a clear, intuitive user interface. It uses tags and automation to tailor your messages to your subscribers. You can also easily exclude certain groups of subscribers from your email broadcast using its tag system. In addition, you can create automation rules to automate your workflows. For more advanced features, you can even use ConvertKit's integration with Zapier.
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ConvertKit allows you to segment your subscribers with ease and does not penalize you for collecting information about your audience. Though there is a moderate learning curve, it can be shortened with its helpful Getting Started video series. The ConvertKit email marketing platform has many features and functions that make it a powerful email marketing tool.
Another feature of ConvertKit is its email editor. It allows you to edit your email's subject line and body content. You can also use a block editor to add images and headers. It also allows you to split test different subject lines and email content. The email editor also allows you to change colors, fonts, and button styles.
If you want to get the most out of ConvertKit email marketing platform, you should upgrade to the premium plan. It will give you access to more advanced features and will help you earn more money from your subscribers. In addition, ConvertKit offers a money-back guarantee for the first thirty days.
SendinBlue
SendinBlue is a cloud-based email marketing platform that offers many features to help small to medium-sized businesses achieve their email marketing goals. The platform allows users to build and send email campaigns, SMS messages, build landing pages, and track the success of all their marketing activities. Sendinblue also provides email campaigns in six languages.
The SendinBlue email marketing platform also allows you to segment your contact lists and filter them by email interaction. Users can also manually add or remove contacts from their lists. The platform also allows you to check campaign statistics, contact information, and blacklists. Sendinblue's analytics dashboard offers detailed reports and analytics on the performance of your email campaigns.
Another great feature of Sendinblue is its integration with Klaviyo. It enables marketers to send highly targeted newsletters without spending hours on it. This integration can save businesses time and money, since they only have to deal with one service provider. Furthermore, businesses can enjoy better customer service with one service provider.
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If you have a large number of contacts, Sendinblue has a Premium plan for large companies. It comes with additional features, including more detailed reporting and phone and chat support. It also comes with a lower cap for the number of contacts. You can also use advanced email features in Sendinblue's free plan.
Overall, Sendinblue is a great email marketing platform. With a wide range of features, it is easy to create and manage email campaigns. It has a decent email template editor, contact management, email automation, social media integration, landing page builder, and SMS marketing.